The Jellycat family goes back to the dawn of time. Right back to the birth of the very first potato.

In the beginning they were more of a tribe; a wild crew, bursting with fun and always, always ready to play. 

With each new generation, a single cat was crowned with a special Jelly hat - their symbol of joy. It reminded the family to treasure their playful natures and always share joy with others.

 The number nine is special to cats, so in 1999, the ninth generation of cat opened the Jellycat Studios in London, to share joy with the whole world through toys, accessories, books, music, films and social media.

 The ninth cat is called Jack Jellycat.